TISONIX — USA
Brand Revitalization · WebSITE Design
Product Marketing · Creative Direction
TiSonix produced premium titanium guitar components, but its US-facing brand and digital presence needed to better communicate the engineering, quality, and value behind the products. I led a brand refresh across web, product marketing, photography, and sales materials, creating a more cohesive way to introduce highly technical products to musicians, dealers, and industry partners.
REPOSITIONING THE BRAND
I refreshed TiSonix’s overall brand presentation and creative direction to give the company a stronger, more recognizable presence in the US market. The updated visual direction carried across digital, print, product marketing, and trade-show materials, tying the experience together wherever customers encountered the brand.
BUILDING THE DIGITAL EXPERIENCE
I designed and launched a responsive website that made TiSonix’s specialized product line easier to understand and explore. The experience combined product photography, technical specifications, educational content, and brand storytelling to give customers a clearer path from discovery to product knowledge & consideration.
PRODUCT MARKETING + SALES SUPPORT
I translated technical product information into marketing materials that could work across customer outreach, trade shows, and sales conversations. My work included product photography, brochures, flyers, advertising creative, messaging, and campaign support, helping TiSonix communicate the value of its products in a way that felt both technical and approachable.
TiSonix challenged me to translate a highly specialized product into a brand customers could quickly understand. The work went beyond making the company look better. It created a clearer, more consistent way to communicate technical products across digital, print, sales, and industry events.