I worked across DIME’s digital ecosystem, helping shape how the brand showed up across web, ecommerce, mobile, and marketing. My role included website rebuilds, conversion optimization, paid campaigns, app experiences, and long-term brand planning across multiple DIME platforms.

DIME

industries

Web Development | UX/UI | E-commerce

Paid Media | Campaign Strategy

IMPACT AT A GLANCE
6.4M+ Paid media impressions in 5 months
+2X Dime App rewards members
+41% Marketing-attributed sales

I worked across DIME’s digital ecosystem, helping shape how the brand showed up across web, ecommerce, mobile, and marketing. My role included website rebuilds, conversion optimization, paid campaigns, app experiences, and long-term brand planning across multiple DIME platforms.

Web Development | UX/UI | E-commerce | Paid Media | Campaign Strategy

CORE BRAND WEBSITE

A NEW DIGITAL HOME FOR DIME INDUSTRIES

DIME’s primary website had become difficult to manage after years of third-party changes, leaving the internal team with limited control over routine updates and ongoing maintenance. I rebuilt the site from scratch on a new platform, creating a cleaner backend structure that gave DIME full ownership and made it easier to manage products, events, pages, and future content without relying on outside developers.

I also identified that nearly 90% of site traffic was coming from mobile while the existing experience was not properly optimized. The new UX/UI was designed mobile-first, improving navigation, usability, and content flow while keeping the experience visually aligned with the DIME brand.

DIME MOBILE APP

I stepped into the DIME app just four months after launch to help shape its UX/UI, brand experience, and growth strategy. I designed new flows and interface updates, helped revamp the rewards experience, and worked with the development team to guide implementation and address usability issues.

I also helped launch the app’s first in-app games, alongside new campaigns tied to referrals, rewards, shopping, and event activations. Within three months campaign participation increased 26% and the number of rewards members doubled.

THE EXPERIENCE BEYOND THE SHELF

PAID MEDIA + GROWTH

BUILDING THE DIGITAL AD FRAMEWORK

Paid media wasn’t part of DIME’s marketing strategy when I stepped in, so I built a repeatable framework from the ground up. I created a campaign calendar across Meta and Google tied to product drops, seasonal merch, promotions, e-commerce traffic, app acquisition, and brand awareness, making paid campaigns easier to launch, test, and optimize consistently.

During the measured period, campaigns generated 6.4M+ impressions while paid media became a leading source of site traffic. E-commerce sessions grew 423%, orders increased 90%, and total sales grew 70% year over year, with marketing-attributed sales up 41%.

I used those performance insights to continually refine creative, targeting, landing pages, and merchandising across the customer journey.

dime hemp

BRINGING A BROKEN STOREFRONT BACK TO LIFE

DIME Hemp had previously generated little meaningful traffic and no sales for several months. I relocated and rebuilt the website on a more modern platform, refreshed the UI/UX and product experience, then supported the launch with new campaigns and paid media, elevating the brand from “we sell hemp” to “we support functional, balanced lifestyles and routines”.

The combination of a stronger site experience, targeted campaigns, and paid acquisition brought qualified traffic back to the store and restored ecommerce sales after several months of inactivity, turning DIME Hemp into an active part of the brand’s digital business.

DIME MERCH

I managed ongoing creative and optimization for DIME’s merchandise store, including site updates, merchandising, campaign landing pages, paid media, and conversion-focused improvements.

For the Spring Cleaning campaign, sales increased 45% while average order value nearly tripled. Across the broader e-commerce business, revenue grew to roughly twice the previous year during my tenure, with paid campaigns becoming a meaningful driver of both traffic and sales.

MAKING E-COMMERCE WORK HARDER

Beyond individual projects, my role at DIME grew into helping connect digital platforms, campaigns, and customer experience into a more cohesive marketing ecosystem.

Beyond individual projects, my role at DIME grew into helping connect digital platforms, campaigns, and customer experience into a more cohesive marketing ecosystem.