At Dime Industries, I lead the strategy, design, and optimization of the company's digital marketing ecosystem, managing three customer-facing websites and executing cross-channel campaigns across ecommerce, paid media, app, and web. My responsibilities include UX/UI design, Shopify management, landing page development, product merchandising, mobile optimization and feature development, campaign execution, and performance analytics. I develop executive reporting that translates website, ecommerce, and advertising performance into actionable business insights, serving as the primary bridge between campaign strategy, web and app design, and the overall digital consumer experience.